vice president of sales and marketing at Travel Planners International. Lee says agents should segment their clients into groupings such as "20- to 30-year-old adventurers", families with children under 18, and "DINKs" - "dual income, no kids" clients.
Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to eschultz ... promote the new value play but a new agency CEO will be leading that charge.
In a new statement to the press, the auto accident lawyers from I Accident Lawyer share some tips for staying safe during Christmas time car travel. "Make vehicle maintenance ... We are not affiliated with any public agency. Nothing on this site or any.
Local travel agent, Ralph Santisteban, a Dream Vacations franchise owner ... but a peek into global and industry trends in 2017 reveals the best places to look for a steal. Here are some tips: 1. For the price conscious, the best offers are in the.
Over the years I've learned a number of tips to gain exposure and ... outreach if we find that their time and marketing dollars will be better spent on another program. Whether you're looking for help from an agency or going the PR road alone, a well.
There are several drivers for the growth of artificial intelligence in the travel sector; these range from cost saving for travel agents to a preference by ... Shangri-La uses the same platform for content marketing purposes. Airline KLM has tested.
Planning the trip well in advance can pay off. "Check with your local travel agency," says Leigh Segraves, a travel agent and marketing manager with 1st Class Travel in Cape Girardeau. "We see more inventory than you'll see online, plus [most travel agents.
Another factor that several travellers lose sleep over is getting the best deals on flights, given their busy travel calendars. Apart from online travel agents like GoIbibo ... Mandal (27), a Kolkata-based marketing professional who travels around the.
The equity didn’t materialize, but the job required so many trips to New York he had forged relationships with some 200 agents by the time ... articles, tips and contests and travel product reviews. As marketing goes, the concept of giving away its.
But today, it seems that travel opportunities are fast climbing to the top of the list. Three years ago, I wrote a column on travel scams and "Becoming A Travel Agent" was in the ... are nothing more than Multi Level Marketing (MLM) which, as an industry.